Who we are
About Joe Fortune
Last updated: 26 June 2026
Joe Fortune is an independent review site built for Australian players who want the truth about online casinos — not recycled marketing. Since 2021 we have tested casinos with our own money, read the fine print so you don't have to, and published honest verdicts. Here's who we are and how we work.
Our mission
The online casino market grows every year, and so does the number of operators who cut corners. For an everyday player it is genuinely hard to tell a fair, licensed casino from a slow-paying trap. Joe Fortune exists to close that gap. We test casinos in person, pick apart their terms and publish clear, honest reviews so you can decide with your eyes open. Since 2021 we have tested more than 180 casinos, picked through thousands of bonus offers and put dozens of payment methods through real deposits and withdrawals. Our goal is simple: save you hours of research and protect your money. Every casino we recommend is checked against the standards on our How We Rate page first.
Our story
Joe Fortune started in 2021, when Mitch Calloway grew tired of "reviews" that were really ads — written by people who had never deposited a cent. He began publishing genuine, tested write-ups for the Australian market, and a small blog turned into a full review resource with its own testing method. Today Joe Fortune helps thousands of Australian players each month choose where to play, and our rating system weighs eight separate criteria, from licensing and payout speed to responsible-gambling tools. The full method is on our How We Rate and How We Test pages. Our reviews cover everything from the welcome bonus and pokies catalogue to banking and payouts and the VIP loyalty program.
Our team
Mitch Calloway leads our reviews. His expertise spans licensing, bonus terms, payment systems and responsible gambling, and he tests every casino we recommend personally. Read his full profile and background on the Mitch Calloway page. Alongside him, our editorial desk uses specialist freelancers for particular topics — crypto payment methods, mobile play and live dealer games — so each review is checked by someone who knows the area.
What we value
Honesty. We don't hide a casino's flaws to protect a commission. If a casino earns a low score, we publish it; if a bonus has punishing wagering, we say so in plain words. Transparency. We disclose exactly how we make money (see our Affiliate Disclosure), we name the author of every review, and we date every publication and update. Independence. No casino can buy a good review; our editorial process is walled off from commercial deals, as set out in our Editorial Policy. Responsibility. We back responsible gambling, point readers to help on our Responsible Gambling page, and only feature licensed casinos with self-limit tools.
How we work
Each review follows the same path. First we research the casino — licence, owner and complaint history. Then we test it with a real account, a real deposit and a real withdrawal (full detail on How We Test). We score it against our eight weighted criteria (How We Rate), the author writes from first-hand experience, an editor fact-checks licence and bonus data against the operator's site and the regulator, and we publish with a date — then revisit every three to six months or whenever something material changes.
Get in touch
We welcome questions, corrections and suggestions — they make Joe Fortune better. Email [email protected], or use the full Contact Us page. You can also read about our standards in the Editorial Policy. Our key guides for Australian players: no deposit bonus, withdrawal guide, login and registration, and the sister sites overview.