Transparency
Affiliate Disclosure
Last updated: 26 June 2026
Transparency matters, so here's the plain truth about how Joe Fortune makes money and why it never changes what we write. Read this alongside our Editorial Policy, which sets out the wall between our commercial and editorial sides.
How we make money
Joe Fortune is free for readers — you never pay to read our reviews, ratings or guides. We earn through affiliate relationships with online casinos. It works like this: some links on the site carry a unique identifier that lets a casino see you arrived from us. If you click through and register or deposit, Joe Fortune may receive a commission from the operator. There are two common models — CPA (a fixed amount per new registered player) and revenue share (a percentage of the casino's net revenue from that player) — and we may use either. For you, the click is completely free: bonuses, wagering and payout terms are exactly the same as registering directly. That income covers our hosting, the real deposits we use for testing, and the editorial work behind every review. Affiliate links appear throughout our review pages including the welcome bonus guide, no deposit bonus, pokies, live casino, banking, crypto payments, promotions and VIP program sections.
Does this affect our reviews?
No. Whether or not we have an affiliate deal with a casino has no bearing on its review, score or recommendation. We hold to strict editorial independence (see Editorial Policy). The commercial side and the editorial desk work separately, and an editor is never told to lift a score for revenue. We review casinos we have no affiliation with when they're worth covering, and we'll give a low score or a negative verdict to an affiliated casino that doesn't meet our standards. Our ratings follow an objective, weighted method across eight criteria (How We Rate), applied identically to every casino, and every review is built on real testing (How We Test) rather than a commercial relationship. We'd rather keep your long-term trust than chase a short-term commission — recommend bad casinos and we lose you, and the business has no point.
How to spot an affiliate link
Affiliate links usually appear as buttons like "Play now", "Get bonus" or "Visit casino". A link may pass through a tracking redirect (on this site, the /go path) before reaching the casino — that's normal for attribution. Links carrying parameters such as btag=, clickid= or affid= are affiliate links. You're always free to visit a casino directly without using our links; we never restrict your choice.
Our promise to readers
We commit to: naming the author and showing the date on every review; using one rating method for all casinos regardless of affiliate status; updating reviews when a casino's terms change; stating a casino's downsides plainly even when it costs us; and clearly separating any advertising from editorial content. Questions about how we earn? We're happy to answer — use Contact Us.
Compliance
This disclosure reflects Australian Consumer Law requirements on advertising and disclosure, the principles of the US FTC on affiliate relationships, and EU consumer-protection rules (Directive 2005/29/EC) for any European readers. We aim for full transparency with our audience. If you think any content here falls short of that standard, please tell us at [email protected]. See also our Terms & Conditions and Privacy Policy.